• Start: November 28, 2018 5:00 pm
  • End: November 29, 2018 6:00 pm
  • Speakers: Stella Kihara


Communicating for advocacy is an important aspect of an organization’s work. Unfortunately, the concept has remained ‘abstract and complicated’ in the minds of many people working within the development sector. Many have expressed the need to have a clearer understanding of what advocacy is and how it might support the work of NGOs and CBOs. This training is delivered to support participants’ understanding of advocacy, with a focus on the importance of communication, as well as providing practical assistance on how to actually undertake advocacy work. The training is about communicating for advocacy. Participants receive skills to influence people and institutions in power to create an environment which protects the rights, health and welfare of everyone, particularly the poor and most vulnerable.

 Overall aim of the workshop

The aim of the workshop is to develop the capacity of NGOs and CBOs in advocacy using a people centred, bottom-up, rights-based approach in order to improve the health and quality of life of marginalised and vulnerable people.

 Objectives of the workshop

  1. To build a broader understanding of the concept of advocacy and the contribution it can make to an organisation
  2. Recognise the elements and importance of planning for advocacy and communication work
  3. To enhance the participants’ capacity to effectively identify advocacy issues, document them and engage the suitable audience in their work
  4. Explore the diversity of participatory activities, methodologies and approaches that combine in effective advocacy and communications efforts
  5. Develop communication skills (in order to advocate) and understand the use and role of media and lobbying

Learning outcomes

At the end of the workshop, participants will:

  1. Identify advocacy issues affecting their communities and beyond, and seek to address them through the development of a systematic advocacy plan
  2. Gain specific communication skills and tools that contribute to their advocacy work
  3. Effectively make use of appropriate media and communication tools that support their advocacy initiatives
  4. Identify specific activities that can be carried out to implement advocacy work at the different levels (e.g. community, national and regional levels)
  5. Better influence policy and practice in their respective communities

Who would benefit from this course?

This can be used with either one individual NGO/CBO or a group of NGOs/CBOs. For some sections, it may be more valuable for participants to work with colleagues from their own organisation. This is because some sections address the relationship between specific advocacy work and the organisation carrying out the work. The course can be tailored to suit particular not for profit sectors e.g. community groups, larger charities, NGOs, and faith based organisations.