Communication Executives find themselves caught with the daily ‘activities’ of supporting a series of isolated events such as dissemination of an occasional newsletter, writing a hurried speech for the chair, among other things, leaving them sometimes bored and not finding real strategic value in their work.

Participants Will Learn How To:

  • Lead and Manage Communication Units.
  • Remain strategic within the organisation by always aligning communication to the overall organisational goals and objectives.
  • Plan, Execute and Evaluate a Comprehensive Communications Strategy with the bottom-line in mind.
  • Pick and Plan for Corporate Communication Campaigns, Policy Advocacy or Behaviour Change. Some campaign strategies to select from will include: Public Relations; Community Mobilization; Fundraising; Media Advocacy; Behaviour Change Communication (BCC); Information Education and Communication (IEC) and options for strengthening internal communication, among others.
  • Incorporate Results Based Management to the Communication Strategy.
  • Refine their Organizational Branding so that they differentiate their group from the masses as they reach out to donors and other target audiences;
  • Deal with opposition and develop tactics for handling negative publicity.
  • Get internal “buy –in” within the board while strengthening internal communication.
  • Ensure key messages are consistently echoed throughout the organization.
  • Make informed choices about communication resources.

Networking Forum

Overall, the workshop will provide a networking platform for Communications’ specialists from all sectors.  The classes are small to help each participant be heard by those in their field as they share challenges, explore new media and exchange ideas on best practices.  To enrich the program, facilitators and practitioners are drawn from different countries.

Who Should Attend?

Communication and PR Executives and Managers (and others responsible for strategic communication) in Private Companies, Non-Profit Organizations including Government, Non-Profit Organizations (NGOs), Civil Society Organizations (CSO), Training Institutions, Research Institutions, Faith Based Organizations, Donor organizations, among others.

Learning Tools

This workshop is interactive with a great emphasis on sharing best practices supported by examples.  It includes a combination of plenary sessions, classroom instruction, panel discussions, group presentations, video presentations and practical skills transfer of social media skills