Strategic Media Relations

For us at ACDC, it is not just about sending out press releases but forging relationships between our clients and the right journalists in their sector. We tap into our large database of reporters and editors to create visibility for issues development.

Our team writes ‘selling’ press releases and delivers them to print and broadcast newsrooms, journalists, bloggers, financial portals, social media networks, web sites, content syndicators and search engines that reach your target audiences.

Media Services include:

  • Writing and distributing media materials e.g. Press releases, features, opinion editorials, fact sheets
  • Producing Video News Releases (VNR)
  • Organizing media events like: Media field visits, Press conferences & Media briefings and Round-tables
  • Training journalists to report our clients’ issues objectively