Using a problem based interactive methodology the media training facilitators’ help participants focus on strategically interacting with the media to advocate and promote development issues and activities. At the same time, participants learn to tailor their messages to the specific needs of international and local media and the audiences they are trying to reach.
Aim of the Workshop.
Build media skills of spokespersons so they can use the media in a pro-active way to build their organization’s image, reputation, and identity.
Learning Format
Our fully equipped multi-media enabled training sessions enhance the feedback on the live interviews conducted by TV, radio and print media journalists who critique participants’ performance, providing tips as we go for how to create a stronger impact. The best interviewees are usually those who have had a bit of practice. From story outlines you have given us in advance, we will run you through an interview – with increasing degree of toughness if that is what’s needed. You get to do long, short, opposition like interviews and learn to stay on your message.